From school and university software to mobile apps for the educational market, we create engaging digital experiences and results-driven digital marketing solutions for academic institutions of all sizes.
- Match your software to your institution’s goals, whether it's awareness, enrolment, recruitment, or outreach.
- Provide students, parents, faculty, and alumni alike a diverse and continually engaging online experience.
- Collaborate with our talented teams for a visually striking solution positioned to help you compete in the educational landscape.
A. Understand Your Audience
Whether you are running a school, university, or educational service, your software is going to drive in a diverse audience of teachers, students, and parents who are looking for different types of information. It’s important to understand that you need to provide each of them with an engaging and instructional experience with quick links to get the resources they need. A responsive design puts current and prospective members of your academic community in contact with your business no matter what device they are visiting from. This easily places all of the services that you offer directly in the palm of their hands.
B. Know Your Goals
As an academic institution, your efforts to educate your audience both in and outside of the classroom begin with your software. Having compelling calls to action that encourage people to navigate throughout your site and learn what your school has to offer is essential to a successful design. You can increase awareness, enrollment, and recruitment rates by prompting visitors to “apply” or “visit” when they come to your page. These calls to action help your institution grow by engaging with your audience, and inviting them to learn more about your community by becoming a part of it.
C. Popular Pages & Resources
Predicting the information that your audience is looking for can help you create an organized navigation for your software design. Including calendars that outline academic events, games, and performances are general resources that people are always looking for on education software. Directories with contact information for advisors and professors are extremely helpful as well. Making these a prominent feature on your software compliments the interests of your visitors, and keeps them informed of what is going on at your school. Using analytics to determine the top pages your audience visits, allows you to present quick navigation options to them, and encourages people to explore even more that your software has to offer.